This course explores how artificial intelligence and data-driven technologies enable digital product innovation and support the development of new business models. It provides students with a structured understanding of generative AI, data analytics, and digital tools. Through case studies, project-based work, and hands-on experimentation with digital tools, students develop problem-solving capabilities and the ability to translate AI-driven insights into actionable product and business decisions. The course equips students with foundational digital skills aligned with contemporary business needs, preparing them to collaborate effectively with technical specialists and to contribute to AI-supported innovation initiatives within organizations.