The course covers the following topics:
- Intro to Digital Business Models and Digital Transformation;
- Marketing and digital marketing basics: offline vs online;
- Customer Journey, User Experience and Multi-channel strategy;
- Content Management, SEO & SEM;
- Digital marketing tools;
- AI marketing, Social Media marketing;
- Digital advertising (Facebook, Google Ads, etc.);
- Analytics (set goals, metrics, KPI, etc.).
Course Subject: Business Economics and Management
Institution: Universty of Pavia